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General Questions: 954-239-7273
Store Numbers
  • Ft Lauderdale, FL
  • Sunrise, FL
  • Pompano Beach, FL
Direct Numbers
  • General Customer Service
  • "Mail-In" Customer Service
  • "Best Price Guarantee" Claims
  • Advertisers & Vendors
    954-239-7273 ext. 10

Frequently asked questions about selling gold, silver, and platinum.

  • Q.
    How do you calculate a price for my items?

    Our offers are formulated by three factors: the weight of your items, their purity (karat), and the market price of gold, silver, or platinum.

    The condition of your jewelry doesn't matter, and we are able to offer just as much for broken or "scrap" gold as we could for brand new pieces.

  • Q.
    What does 'karat' mean?

    Karat is simply another term for purity. In the US, 10 karat jewelry is the minimum standard for purity, at 41.7%. The higher the karat, the more pure gold is contained in the piece. You can convert karats into percentages like this: karat/24 = purity. For example, 10/24 - .417, meaning that 10 karat gold is 41.7% pure.

    The other metals contained in your jewelry are typically copper, nickel, and zinc.

  • Q.
    What about white gold, rose gold, and tricolor gold?

    All forms of gold jewelry, including yellow, black, white, rose, and tri-color gold are all “real gold.” Manufacturers can achieve color differences by changing the type and percentages of metals alloyed with the gold. For instance, white gold has an unusually high concentration of nickel and silver mixed with the gold.
    How is jewelry weighed?

    We measure in pennyweights (dwt), with an accuracy of +/- 0.1dwt. One pennyweight is equal to 1.555 grams, and there are 20 dwt in one troy ounce.

  • Q.
    What is the difference between solid gold and gold plated jewelry?

    In the US, jewelry must be at least 10 karat to be marketed as “gold.” Items which are not at least 41.7% gold are typically “gold plated”, which means that a thin layer of gold is applied over a base metal such as copper. Typically, these pieces contain very little gold, and the cost of refining them is actually higher than the value of the gold they will yield.

    Common gold plating methods include gold fill, electroplating, and roll plating. These pieces are usually marked “GF”, “GP”, “HGE”, or “RGP.”

  • Q.
    How do I know if my jewelry is real?

    Most authentic gold jewelry contains a karat stamp, such as “10K” or “14K”. European made jewelry will often contain numbers such as “417”, “585”, or “750.”

    However, there are many instances in which authentic gold jewelry is not stamped for a variety of reasons, and also instances in which gold plated jewelry has been stamped and sold as solid gold by a disreputable jeweler.

    You can also examine jewelry for copper or silver colors showing through in well worn spots, which usually indicate plating. If you aren’t sure, we will gladly test your items at no charge or obligation, so when in doubt, please bring your items anyway.

    In almost all cases, authentic silver jewelry will be stamped “925” and will not be magnetic. If you have silver colored pieces that are not stamped, or they are stamped but magnetic, it is unlikely that they are silver. Again, we will be glad to test your items at no obligation, if you are in doubt.

    Authentic platinum jewelry will almost always be stamped “950”, “900”, “999”, “PLAT”, or some combination. We are usually unable to accept items as platinum that do not contain one of these stamps.

  • Q.
    What happens to my jewelry?

    Everything we purchase is melted and refined into pure, 24 karat gold, to be resold to investors and jewelry manufacturers. For this reason, we are able to purchase items of any type and in any condition.

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